Youth Sports Engagement
Through the Sports Matter initiative, DICK’S and The DICK’S Sporting Goods Foundation remained committed to keeping the game alive by supporting youth athletes through funding and equipment donations. Since 2014, DICK'S and its foundation have committed more than $189 million to support youth athletes in under-resourced and low-income communities.
The DICK’S Sporting Goods Foundation, under its Sports Matter program, launched several initiatives to facilitate an increase in youth sports engagement. These include the following:
- Sports Matter Giving Truck: In November and December of 2020, in collaboration with Giving Tuesday, The DICK’S Sporting Goods Foundation gave the gift of sport to 10,000 kids in under-resourced communities by traveling to eight cities in a customized Giving Truck.
- Partnership with Scholastic: The DICK’S Sporting Goods Foundation and Scholastic came together to launch a national essay contest for students in grades 4–7 that reinforced the value that sports can bring to their social, emotional, and physical health.
- Co-Op City Tennis: On Giving Tuesday, The DICK’S Sporting Goods Foundation donated $100,000 to the Co-Op City Tennis Club, which provides underserved youth with free tennis instruction.