four female athletes posing for a group photo

Sports have an important role to play in bringing communities together and equipping children with the core values of teamwork, a strong work ethic, and respect for their fellow players.

At DICK’S and The DICK’S Sporting Goods Foundation, we focus our initiatives on making sports accessible to all athletes and expanding economic opportunities within the communities we operate through education, working with diverse suppliers, and collaboration.

GOALS

DICK’S believes that everyone should have the opportunity to benefit from the experience of sports. We are working to help to make that a reality – with a focus on underserved and diverse communities, collaboration, and economic empowerment:

Goal surpassed

1M

Give one million kids a chance to play by 2024 (since 2019)

New goals

2M

Give two million kids a chance to play by 2024 (since 2019)

$300M

Achieve $300 million in annual spend with diverse suppliers by 2025 (Including both direct (Tier 1) and indirect (Tier 2) suppliers)

closeup of two people playing hockey

Ensuring Everyone Has a Chance to Play

Sports can create lasting friendships and a sense of community – even family. Children learn the value of teamwork, build a strong work ethic, and gain respect for teammates. Yet, access to sports is not currently enjoyed equally across the United States. Kids from income-restricted homes are quitting sports at six times the rate of kids from high-income homes because of financial costs.

The DICK’S Sporting Goods Foundation mission is to inspire and enable youth participation in sports through its signature Sports Matter program, which provides grants and programming support to under-resourced youth sports programs, 501c3 organizations and schools to help give all kids a chance to play shorts. DICK’S Sporting Goods donates 1% of DSG-branded product sales to the Sports Matter program. In addition, DICK’S supports youth sports programs and community partnerships through corporate sponsorships, partnerships, and in-kind giving. See more of the philanthropic work we’re doing on pages 31-45 of our 2021 Purpose Playbook.

Examples of Our Work in Action Include:

Every Kid Sports

Through a $5 million grant from The DICK’S Sporting Goods Foundation to Every Kid Sports, we covered the registration costs for approximately 19,000 families. Through Every Kid Sports Pass, qualified families received up to $150 per season, per child, for participation in the sports of their child’s choice.

Championing Women & Girls in Sport

We teamed with Brooks Running's “Empower Her” sports apparel and footwear collection, designed with input from female athletes. DICK'S and Brooks together donated $1 for every pair of socks, $5 for each apparel item, and $10 for every pair of shoes in the collection up to a combined total of $500,000 to The DICK'S Sporting Goods Foundation to support under-resourced girls’ running programs across the country.

Going Where the Athletes Are: Sports Matter Giving Truck

Sports Matter Giving Truck hit the road, traveling thousands of miles across the continental United States to provide sports equipment — including soccer, volleyball, basketball, boxing, and physical education products — to more than 100 youth sports organizations in under-resourced communities.

Supporting Diverse Suppliers

By supporting and expanding our work with diverse suppliers, we are strengthening the economic base of our communities and better reflecting the diversity of the athletes that shop with us. We launched a new supplier-diversity website and registration portal through which businesses can join our pool of potential supplies.

DICK’S partners with a growing list of organizations to develop business relationships and expenditures with certified minority-, women-, LGBTQ+-, veteran, - and disability-owned businesses, including corporate memberships with organizations, such as Women's Business Enterprise National Council, National Minority Supplier Development Council, National Veteran Business Development Council, and more.

“We practice conscious sourcing, working to connect with diverse brands and vendors that meet our standards and help us expand our offerings. Whom we do business with is paramount to ensure we hold true to the values and beliefs of our company and the communities we serve.”
Ramon Catania, Director of Supplier Initiatives