Toni Roeller currently serves as executive vice president, store experience and design. In this role, Toni is responsible for bringing the brand to life through the overall store experience, while ensuring the athlete is at the center of all merchandising strategies.
Toni joined the company in May 2014 as vice president of visual merchandising. In 2019, she was named vice president of in-store environment & visual merchandising, overseeing all aspects of evolving the in-store environment and visual storytelling. Most recently, Toni served as senior vice president, in-store environment, visual merchandising and House of Sport at DICK'S Sporting Goods.
Prior to joining DICK'S, she served as vice president of in-store environment at The Home Depot. Throughout her career, she also held increasing roles of responsibility at Best Buy, Levi Strauss and Maurices.
Toni earned her Bachelor of Science degree in communications from Concord University.