Lauren R. Hobart is president and chief executive officer of DICK'S Sporting Goods. Lauren is the third CEO in the company's history, preceded by current Executive Chairman Ed Stack (1984 – January 2021) and the company's founder, Dick Stack (1948 – 1984).
Lauren joined DICK'S in February 2011 as senior vice president and chief marketing officer (CMO). In her time as CMO, Lauren revamped the company's marketing efforts, drove significant improvement in the ROI of the marketing spend and was instrumental in developing and launching the CALIA brand. In 2015, Lauren was promoted to executive vice president and CMO and later to executive vice president, chief customer & digital officer. She became president of DICK'S in May 2017 overseeing stores, marketing, eCommerce, technology, HR, communications, legal and strategy & analytics organizations. Additionally, she has served on the DICK'S Board of Directors since January 2018 and is president of The DICK'S Sporting Goods Foundation.
During her tenure, Lauren has helped drive the company's robust technology and eCommerce strategies, among other substantive growth initiatives. She has had a significant impact on shaping DICK'S inclusive culture, enhancing our exceptional customer service offering and improving the customer experience.
Under Lauren's leadership, The DICK'S Sporting Goods Foundation developed its signature Sports Matter initiative in 2014, which has enabled over one million children to have access to sports. DICK'S and The DICK'S Sporting Goods Foundation have given over $210 million in grants and sponsorships since 2014 to raise awareness and address the growing issue of underfunded youth sports programs nationwide.
Prior to joining DICK'S, Lauren spent 14 years at PepsiCo in various leadership roles, including CMO of Carbonated Sports Drinks in North America. Prior to PepsiCo, Lauren was at Wells Fargo Bank and at JP Morgan Chase.
From 2014 to 2018, Lauren served as a member of the board of directors of Sonic Corp, and from November 2020 through August 2022, Lauren served as a member of the YUM Brands! Board of Directors. In 2023, Lauren was appointed to the board of directors of Marriott International, Inc. Lauren earned her Bachelor of Arts degree from the University of Pennsylvania and an MBA from Stanford University’s Graduate School of Business.